Raise awareness. Support the mission. Be the one for someone. The "Pink Heart Project" is a campaign to raise awareness and funds for i understand's mission leading up to World Suicide Prevention Day and the i understand Pink Heart Day for Mental Health in Rosa Parks Circle (Grand Rapids, Michigan) on September 10, 2018. Watch the Pink Heart Project video. Take a photo with a friend making a heart with your hands (as seen in the video) and share on your social media to help us raise awareness, erase stigma, and create conversation about mental health.